Launch Your Product. The Essential Go-To-Market Course
Take your idea to market. What you need to know about go-to-market
After years of aggregating feedback from founders, aspiring product marketers, and business owners across multiple social media platforms and inbound inquiries and more who have asked me countless questions about go-to-market, I've finally put together a course that will literally take you from idea stage to execution stage.
I've literally poured years of data and experience into this course, and condensed and compiled all of the best practices I've been exposed to while working with companies across different verticals, industries, and growth stages.
Whether you're launching a product for the first time or the fiftieth time, this course will help you.
With this course, you'll learn the following, and will be on your way to building a successful go-to-market launch:
- Market Research | Analyze the key trends about current and prospective audiences and built tools to support iterative feedback loops
- Positioning | Craft a narrative and positioning framework that speaks to a company's target audience
- Go-To-Market | Create a go-to-market process so that product launches are streamlined and set up for long term transparency and business success.
Testimonials (Book & Courses):
"Yasmeen and I have worked together in the past many times, and I can attest that she is a PRO at the Go-To-Market process. This will be an investment well spent". - Mary Sheehan, Head of Product Marketing, Adobe Ad Cloud
“Great work on your content strategy! After reading your blog posts, then taking your e-course, and buying your book on Amazon, I have a good feel for what you’re about. Your content is excellent”. - Amy B, CEO, and Founder
"[Yasmeen's] course is a MUST TAKE. I found the Go-To-Market course incredibly useful for re-thinking the way I run my business and I've seen a revenue increase almost immediately. The frameworks are easy to digest and I've been able to put them into practice in real-time. Highly recommend to anyone running a business or launching an idea, product, or service in the market." - Christine G
“Hey, Literally just spent this past weekend reading your book and ended up highlighting and bracketing and underlining the entire book, it describes my past two years trying to install and articulate the Product Marketing department at a late-stage startup. Awesome work.”
"I've shared this course with a number of colleagues at my startup who all interact with Product Marketing. Thank you for creating this helpful content! It's helped me figure out who to hire for this role." - John
"Your simple breakdown of Product Marketing has helped me formulate audience research in preparation for products I'm shipping this quarter. I'm looking forward to seeing your updates." - Amit
“Yasmeen, For years, I’ve coached my teams on the field of product marketing by recommending a handful of books (from Marty Cagan’s “Inspired” to the classic, Crossing the Chasm). Your book leapfrogs to the top of that list..you present the core underpinnings of our function in such a digestible way. Well done and thank you.” - John, ex-Google, Disney
"Just wanted to say thanks for all you did with us at Formation over the last many months. You definitely springboarded our product marketing into, well existing and I learned a ton from you in a short period of time. Hopefully, we will have the opportunity to work together again!" - Product, Formation
"Yasmeen! You've been so wonderful to work with. Thank you for your support, your help, and your guidance during the last few months. You've been so tremendously helpful with go to market, and I've learned so much from you!" - Product Marketing, Life 360
"Yasmeen, You're such an amazing person! I have learned a lot from you personally and professionally. I really appreciate your guidance and your great support for the past couple of months. " - Product Marketing, Life 360
Yasmeen is the Founder of Modern Product, a product marketing consulting advisory firm, author of Product Marketing Debunked, and Editor of the publication The Product Launch: Go-to-Market & Product Marketing Tips, where’s she written over 50 articles on Product Marketing with over 100K views. She is the host of the video series "The Essential Go To Market: Tips and Strategies" produced by Sharebird.
Yasmeen has taken over 200 software products & features to market across various growth stages from seed stage to series d & acquisition.
She's consulted with 25+ CEOs and founders in B2B and B2C across a variety of verticals, from Adobe to Life360 to SocialChorus to Republic to CryptoKitties to Mode Analytics, Caption Health, IBM, Formation and many more.
Yasmeen currently holds a seat on the Board of Directors of TechWadi (a 501c3 non-profit org dedicated to creating technology programs between the United States and the greater Middle East) and has spent a number of hours mentoring aspiring entrepreneurs on product marketing, commercialization and growth marketing globally, winning TechWadi's "Mentor of the Year" in 2016.
She's led workshops for IBM, Harvard Extension School, and presented and mentored at Business France's IMPACT team, the Netherlands's Startup Delta team and the MIT Enterprise Forum.
She formerly taught a Product Marketing Bootcamp at General Assembly, was a former Go-To-Market mentor at Founders Institute, and now offers her own 4 week workshop on go to market. Her book "Product Marketing Debunked" is on Amazon and can be purchased here: https://amzn.to/2BhssH8. She currently privately consults with early stage companies in Silicon Valley.
While this course was created primarily for founders, product marketers, product managers, salespeople and other functions in the world of technology, just about anyone can use the information presented.
With this course, we'll walk through the journey from taking an idea and bringing it to life. You’ll have access to tools and frameworks that will give you insight into the best ways to influence a team in a company, collaborate with teammates, and understand how to effectively go to market. Whether you have a side project or hobby that you want to successfully complete without wasting precious time on the wrong things, this course will help you get there.
PreviewPart 1 REVIEW: Lesson 1: What is Product Marketing? (12:27)
StartPART 1 REVIEW Lesson 2: Create Goals and Business Intention (5:40)
PreviewPART 2 THE ESSENTIAL GO-TO-MARKET: Introduction for Lesson 3-5 (5:37)
StartPart 2 THE ESSENTIAL GO-TO-MARKET. Lesson 3: Market Validation (21:56)
StartPart 2 THE ESSENTIAL GO-TO-MARKET: Lesson 4: Positioning & Framing (12:47)
StartPart 2 THE ESSENTIAL GO-TO-MARKET: Lesson 5: Build your Go-To-Market Plan (27:51)
StartPart 2 THE ESSENTIAL GO-TO-MARKET: Conclusion, Takeaways (1:38)
StartPositioning Template (Open this in Lesson 4)
StartGo-To-Market Product Launch Template (Open this in Lesson 5)
StartGTM Checklist (Open this in Lesson 5)
StartInternal Comms Template (Open this in Lesson 5)
Courses Included with Purchase
Original Price: $0
Frequently Asked Questions
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