After years of aggregating feedback from founders, aspiring product marketers, and business owners across multiple social media platforms and inbound inquiries and more who have asked me countless questions about go-to-market, I've finally put together a course that will literally take you from idea stage to execution stage.
I've literally poured years of data and experience into this course, and condensed and compiled all of the best practices I've been exposed to while working with companies in seed stage through acquisition across various industries. And I've applied these principles to everything I work on - whether its a product launch, or producing a film, or writing a book and more, and you can do the same.
Whether you're launching a product for the first time or the fiftieth time, this course will help you. With my guidelines and frameworks, you'll learn the following:
- How to conduct market discovery & validation
- How to create a positioning and framing statement
- How to create a Go-To-Market and launch plan
"This course is a MUST TAKE. I found the Go-To-Market course incredibly useful for re-thinking the way I run my business and I've seen a revenue increase almost immediately. The frameworks are easy to digest and I've been able to put them into practice in real time. Highly recommend to anyone running a business or launching an idea, product, or service in market." - Christine Gindi
"Great work on your GTM strategy! After taking your e-course, and buying your book on Amazon, I have a good feel for what you're about. Your content is excellent." - Amy B.
"I've shared this course with a number of colleagues at my startup who all interact with Product Marketing. Thank you for creating this helpful content! It's helped me figure out who to hire for this role." - John
"Your simple breakdown of Product Marketing has helped me formulate audience research in preparation for products I'm shipping this quarter. I'm looking forward to seeing your updates." - Amit
Yasmeen Turayhi is a former Product Marketing Lead at AdRoll, editor of “The Product Launch,” and a writer for HackerNoon publication. She has taken over 200 software products & features to market across various growth stages from seed stage to series d & acquisition. She comes from a diverse background with experience in finance, energy, payments, fintech, healthtech, adtech and marketing technology. Yasmeen serves on the Board of Directors of TechWadi and is a Go-To-Market mentor at Founders Institute, where she works with aspiring entrepreneurs, and has previously taught a Product Marketing bootcamp at General Assembly. Her book "Product Marketing Debunked" is on Amazon and can be purchased here: https://amzn.to/2BhssH8. She currently privately consults with early stage companies in Silicon Valley.
While this course was created primarily for founders, product marketers, product managers, salespeople and other functions in the world of technology, just about anyone can use the information presented.
With this course, we'll walk through the journey from taking an idea and bringing it to life. You’ll have access to tools and frameworks that will give you insight into the best ways to influence a team in a company, collaborate with teammates, and understand how to effectively go to market. Whether you have a side project or hobby that you want to successfully complete without wasting precious time on the wrong things, this course will help you get there.
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