Product Marketing Debunked
An Introduction to Product Marketing and Go-To-Market
Join me in helping you gain clarity and confidence in your next launch or recent launch.
This course (Part 1) is an interoductory course that covers two lessons.
Lesson 1: In the first lesson, we’re going to talk about what Product Marketing means and explain the difference between Product Marketers and Product Managers, and why Product Marketers are so important, when a Product Marketer should be hired, and the different types of Product Marketers that exist for every investment stage.
Lesson 2: Then in the next lesson, we’re going to Build a Plan and talk about setting expectations, so you’ll know why you’re building the product that you’re building and what success looks like. I highly recommend that founders, or teams planning to hire a product marketer review these two core lessons before diving into the work of building a go-to-market plan and launching your product.
Once you complete Part 1, in Part 2, we walk through the actual GTM plan itself in Lessons 3, 4 and 5.
Your Instructor
Yasmeen is the Founder of Modern Product, a product marketing consulting advisory firm, author of Product Marketing Debunked, and Editor of the publication The Product Launch: Go-to-Market & Product Marketing Tips, where’s she written over 50 articles on Product Marketing with over 100K views. She is the host of the video series "The Essential Go To Market: Tips and Strategies" produced by Sharebird.
Yasmeen has taken over 200 software products & features to market across various growth stages from seed stage to series d & acquisition.
She's consulted with 25+ CEOs and founders in B2B and B2C across a variety of verticals, from Adobe to Life360 to SocialChorus to Republic to CryptoKitties to Mode Analytics, Caption Health, IBM, Formation and many more.
Yasmeen currently holds a seat on the Board of Directors of TechWadi (a 501c3 non-profit org dedicated to creating technology programs between the United States and the greater Middle East) and has spent a number of hours mentoring aspiring entrepreneurs on product marketing, commercialization and growth marketing globally, winning TechWadi's "Mentor of the Year" in 2016.
She's led workshops for IBM, Harvard Extension School, and presented and mentored at Business France's IMPACT team, the Netherlands's Startup Delta team and the MIT Enterprise Forum.
She formerly taught a Product Marketing Bootcamp at General Assembly, was a former Go-To-Market mentor at Founders Institute, and now offers her own 4 week workshop on go to market. Her book "Product Marketing Debunked" is on Amazon and can be purchased here: https://amzn.to/2BhssH8. She currently privately consults with early stage companies in Silicon Valley.
Course Curriculum
Frequently Asked Questions
Thank you for completing this course. I hope that you enjoyed these lessons, and are interested in learning even more about the go-to-market process, so you can create a successful game plan for your next launch.